Fuck Em' NYC — Est. New York The Shorts Lab — Build Your Pair In Person — Las Vegas · Detroit
The House of Fuck Em'

This isn't
about hate.

Fuck Em NYC
01 — The Message

It's about resilience, independence, and staying true.

We believe in family, determination, patience, and the power of learning. But what truly sets us apart? Consistency. The work speaks for itself — so we take pride in every piece we create.

Two tiers, no apology for either. Everyday pieces priced so anyone can wear the flag. Atelier pieces priced for the hours — one of one is expensive to make and impossible to repeat.

Take the risk. Chase the vision. Fail, learn, and come back stronger. Success doesn't come from hesitation — it comes from action. And when the world tells you otherwise…

Sometimes, you just have to say, Fuck Em.

02 — The Standard
"Fuck em to those
who say you can't."
— Sincerely, Mr. Fuck Em See the Work
03 — In Person · Vegas & Detroit

See the pieces in the flesh.

Born in New York — it's in the name. Built from one garage, one piece at a time. Today the rack lives inside KE Soles at The Forum Shops at Caesars Palace, Las Vegas — Level 1, by the Spiral Escalator — and in Detroit the rack hangs inside Xhibition at 1251 Griswold St, Capitol Park — Michigan gets restocks first.

Vegas — KE Soles Detroit — Xhibition
Hand-patched shorts
04 — The Shorts Lab · Open

Build your
own pair.

Four washes. Twenty-five patches. Every combination cut and set by hand, and every one photographed for real — pick yours and see exactly what you're getting before you claim it.

Want something beyond shorts? Private commissions — one call, one piece, by appointment.